What we do…
Marketing Audit & Recommended Plan:
A full health check of your current activities and market position. Based on the findings, and your business goals, we recommend the strategy for you. You can opt to implement the plan or ask us to manage it.
Social Media Channel Set Up & Plan:
If you’re not sure where to start with social media, we can look at your target market, find out where your customer segments are online, and develop a plan of action to reach them with the right message.
Pay Per Click / Google AdWords Setup and Management:
If you are operating in a highly competitive market, sometimes the only option to keep visible is paying for your brand to appear at the top of the search results. We can help you structure your Google AdWords account to create highly targeted and effective ads. We can also monitor and adjust your bid strategy so you are getting the most from your budget and the maximum number of clicks possible.
Event PR & Social Media Management:
With so many people now connected to social media, the opportunity to engage a community and drive footfall to events is huge. We can manage your Facebook and Twitter event page, create and add visually engaging content that resonates with your audience and get the message out about your event. Facebook is highly effective for many events due to the powerful targeting options.
Facebook Advertising Plan:
As the most dominant social media platform in Ireland, many businesses find that Facebook is the place to be in order to reach the right demographic. There are so many options with Facebook advertising, including the use of Facebook Pixel on your website to build a target audience and re-target on Facebook.
The importance of optimising your website and social content for search engines is vital if you want customers to find you online, so keyword planning should not be overlooked. If you are not sure how to research keywords for your website, social channels or online advertising we can come up with the top search terms for your niche.
Email Marketing Training:
We provide training for MailChimp, one of the most popular and user friendly email marketing providers. This training includes Best Practice and Compliance, Creating and Lists, Segmenting and Targeting, Designing Templates, Crafting Headlines and Optimising Content, Understanding Reporting and Analytics.
Another popular use of MailChimp is to integrate it with the transactional process on your website. A series of automated emails can be sent to provide additional service & product information, to upsell, to generate reviews and to stimulate sales.
Content Marketing Plan:
Do you want beautiful visuals and video for your social media? They are great for creating engagement as the brain is said to process visuals 60,000 quicker than text. Video is also the most served content type on Facebook, so should be an essential part of your social plan.
For many businesses, blogging is a key element of the marketing plan, driving traffic to your website. Blogs place content your audience is searching for in all the right places, thus linking back to your sales funnel (your website!).
Google Analytics Installation & Measurement Plan:
Google Analytics is a hugely powerful tool which allows us to make informed decisions based on the data that is collected on your website. See who your customers are, where they are and how they have reached your site. We set up Google Analytics Goals & Website Tagging and our measurement plan tracks all your online campaigns, most popular pages and at what point visitors leave your site, as well as offering ideas to keep potential customers engaged and opportunities to purchase.
If you have an eager staff member who just needs to be pointed in the right direction, then we can offer training on any of the above.
We provide the framework and monthly schedule. A periodic review is recommended to make sure you are on track.
Fully Outsourced Marketing Department:
For those SMEs who prefer to spend time on their core business, we can take on your marketing activities remotely.
This suits business owners who don’t need a full time employee but recognise the value of having a marketing presence.
We offer periodic reporting on predefined key performance indicators – this is a fully collaborative approach.